New name, new logo for AAF ECI

MUNCIE, IN - The Advertising Federation of East Central Indiana recently adopted a name change. The organizations new name, American Advertising Federation East Central Indiana was adopted by the board to better align itself with AAF—the American Advertising Federation headquartered in Washington D.C. On August 7, 2008 at a membership meeting, the board’s proposal to change the name was presented and the vote was unanimous to make the change.

“We wanted to establish a long-term vision for the American Advertising Federation ECI by defining and communicating a clear, compelling identity for the marketing environment of East Central Indiana,” said, Allison Robbins, account manager, Joseph David Advertising and AAF District 6th District Liaison.

Upon the adoption of the name change the Communications Committee set out to establish a new brand identity for organization incorporating the name change. Several designers, who are members of the AAF ECI were invited to submit design ideas.

“Designers were asked to create an effective brand identity making a positive first impression, one that could be easily remembered and would enhance current perceptions and credibility with members and the community,” said Eva Lantz, chairman, Communications Chair and board member AAF ECI.

A design by Kelli Campbell, graphic designer for Cardinal Health System, was chosen.

“We are thrilled with the new design and are in the process of implementing the brand identity through all levels of print, media and web use,” said Lantz.

The new brand for AAF ECI reflects the very essence of its mission statement: The American Advertising Federation East Central Indiana is a professional not-for-profit, business league comprised of advertising, public relations, marketing and other communications industry professionals whose mission is to connect members to other advertising industry professionals and resources; to encourage support and recognize members in their quest to create the very best in advertising, and to inspire young professionals to enter the advertising profession. 

AAF ECI provides value to its members and community by:

• Promoting greater effectiveness in the use of advertising.
• Fostering higher standards of practice in advertising and selling.
• Expanding recognition of advertising as a profitable business tool.
• Cultivating a better understanding of the economic and social value of advertising to the consuming public.
• Offering the creative abilities of the group to assist in promoting and improving industrial and civic development throughout East Central Indiana.
• Protecting advertising from legislation and regulation which would over-regulate and unduly restrain advertising, and which would be harmful to the advertising industry—while promoting self regulation by practitioners.
• Developing a better understanding of the role and benefits of advertising among governmental authorities, the consuming public, and in schools, universities and to encourage and to assist the best students to enter the field of advertising.

 
American Advertising Federation East Central Indiana meets regularly to connect, create and inspire professionals involved in advertising and related fields by holding programs, workshops and educational events to connect them with professional opportunities. For more information about AAF ECI, please contact Anne Condran, (765) 289-3676.

Source: AAF Press Release