Creative Direction introduces BoomBrothers.net

KOKOMO, IN -  On April 1, 2009, Creative Direction announced the debut of a new form of online entertainment. For their client, Boom Brothers LLC, the central Indiana based marketing company developed a new web site and an extensive marketing and publicity program designed to introduce www.BoomBrothers.net to the World Wide Web.

The attraction? The site publishes an action and adventure thriller based upon the secret lives of three brothers who are called upon to eradicate drug lords, mobsters, and terrorists when no other organization can take the job. Access to the novel is free. Visitors only need to sign up for a password. Every week, a new chapter is released on the web site for those who want to continue following the Boom Brothers story. And every page is accompanied by an action-packed image beautifully illustrated by internationally known comic book artist, Luis Guaragna.

Creative Direction was responsible for developing and producing the e-commerce web site, the marketing and promotional programs, the public relations campaign, all products sold online, and for designing and directing the 150 pieces of art work for the project.

Richard Parker, President of Creative Direction, said in a phone conference interview April 3rd, "Although the results of our efforts have to remain confidential, BoomBrothers.net is at the top of the list of every major search engine. Within 24 hours, unique visitors on the site were in the tens of thousands. Blogs and comments about the Boom Brothers site have sprouted up everywhere. And the announcement is on virtually every major newswire feed."

Said Creative Direction partner Kyle Parnham. "We utilized our new online marketing service, WWWebworX, for the online marketing campaign. The comprehensive process drove significant traffic to the site."

Creative Direction's client, Boom Brothers LLC, is dedicated to developing branded online entertainment. The Boom Brothers goal is to build a large audience who frequently visit the site to get updated entertainment. Initially, BoomBrothers.net will earn revenue from banner ads, Google Adsense, and by selling a branded line of distinctive action and adventure merchandise and apparel.

The next step includes selling the illustrated novel online and through Amazon.com and other hardcover distribution. Second and third novels are already in progress. There are also plans for the Boom Brothers to be developed into a motion picture and computer game, all aspects of which are being managed by Creative Direction.

Dedicated to help businesses grow, Creative Direction is a marketing communications practice specializing in direct response and online marketing and is headquartered in central Indiana with offices in Florida and central Kentucky. The company has provided direct mail, online marketing, broadcast, print advertising, outdoor, public relations, corporate identity, collateral, e-commerce and other services to a diverse roster of clients in a wide variety of industries. For more information, visit the company's web site at www.CreativeDirection.com. To contact Creative Direction, call 765-883-8431 or send e-mail to Info@CreativeDirection.com.

Source: Press Release