2012 Buick Enclave Ranks Highest in Segment for Initial Quality

Buick brand performance improves by three positions

Staff Report

DETROIT, MI -  The 2012 Buick Enclave was the highest ranked midsize crossover/SUV in the segment according to J.D. Power and Associates Initial Quality StudySM results released today. It is the first segment-leading finish for Enclave.

Produced at the Lansing Delta Township Assembly Plant in Lansing, Mich., the 2012 Enclave attracts approximately 45 percent of its customers from outside General Motors and is coming off its best sales year ever in 2011.

As a whole, the Buick brand improved its performance in the study by rising three positions in the rankings.

“The Enclave’s launch defined what the Buick brand is today, in terms of design, technology, and quality,” said Tony DiSalle, vice president of Buick Marketing. “This recognition of the Enclave as a segment leader in initial quality demonstrates our commitment to building modern luxury vehicles today’s drivers want to own.”

The 2012 IQS is based on responses from more than 74,000 purchasers and lessees of new 2012 model year vehicles surveyed at 90 days of ownership. The study includes a 228-question survey designed to provide manufacturers with information they can use to quickly identify problems and drive improvement.

Buick is a modern luxury brand offering vehicles with sculpted designs, luxurious interiors with thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning luxury models, including the Enclave crossover, LaCrosse sedan, Regal sport sedan, Buick Verano sedan and the all-new 2013 Encore crossover. Learn more about Buick cars and crossovers at www.buick.com, on Twitter @buick or at www.facebook.com/buick.