Toys R Us Gears Up for Top Toys of Christmas 2012
Best Toys of 2012: During a Special Preview Event, Chairman and CEO Jerry Storch Announced Company's New Hot Toy Reservation Program for the Hottest Toys of the Holiday Season
Staff Report
WAYNE, NJ - Toys"R"Us has raised the curtain on its plans for the 2012 Christmas season at a special preview event in New York City, laying out some of the key strategic initiatives it will employ to win with consumers during the important shopping months ahead.
Toys R Us asked 'Why shop anywhere else for toys? Why?' With that question, the company detailed its significant customer advantages heading into the holiday season, which include a brand-new Hot Toy Reservation program, along with the previously announced Free Layaway and new additions to its omnichannel capabilities.
"At Toys"R"Us, we believe that product differentiation, our unmatched breadth of selection, unique services, great value offerings and our toy-trained team continue to set us apart as a specialty retailer, and will catch the attention of consumers this holiday season," Jerry Storch, Chairman and CEO, Toys"R"Us, Inc. told reporters.
"We've been preparing all year long and we're ready to deliver a winning holiday season to toy shoppers as they seek to find that special gift for the children on their wish lists."
Also today, Toys"R"Us announced its first-ever Hot Toy Reservation program, a complimentary service that will enable customers to reserve the hottest toys of the holiday season, putting an end to frantic searching in the days leading up to Christmas.
The service will be available for the 50 items on the company's much-anticipated annual Holiday Hot Toy List – the official guide to Christmas toy-buying. Hot Toy Reservation will begin when the list is revealed – coming soon. By utilizing the service, shoppers can rest assured that their "must have" toy will be under the tree on Christmas morning. The free service will be available in Toys"R"Us stores nationwide and all 50 hot toys – whether the items are in-stock at a local store or not – will be eligible for reservation.
With more than 15 million square feet of dedicated toy-selling space in the United States alone, Toys"R"Us simply has more toys than any other retailer, offering an unmatchable breadth of assortment. While Toys"R"Us carries popular key items from LEGO, Playskool, Barbie and Fisher-Price sold by mass merchants, it also offers aisle upon aisle of additional products and line extensions from branded manufacturers
New this holiday season, the company will roll out "Ship to Store," which will allow customers to ship select online purchases to their local Toys"R"Us or Babies"R"Us store free of charge. Additionally, enhancements to existing programs, such as "Buy Online, Pick Up In Store," will be available, including merchandise pick up kiosks and dedicated omnichannel teams to streamline the in-store pick-up process.