Dead of Night Desserts at Insomnia Cookies
By Asia Jureczko
MUNCIE, IN - Insomnia Cookies has come to The Village! Now students and Muncie locals alike can add devilishly delicious sweets to their list of late night vendor choices. The Muncie location’s spacious store opened late last month, January 21st, with ravenous popularity.
Marketing Manager for Serve U Brands, Renee Sarnecky, said the store had a few hundred deliveries in just the first week, “[A huge crowd was] eagerly waiting for our opening,” says Sarnecky.
Sarnecky says The Village was the perfect spot to open Insomnia Cookies’ newest location, for its close proximity to campus and its high volume of late night traffic. “Cookies are a fun product,” says Sarnecky. Perfect for students burning the midnight oil studying or partiers looking for a sweet treat. “[The Village] is a great, little area.”
The Muncie Insomnia Cookies location has enough space to provide students with the cozy atmosphere of a study lounge with the benefit of long hours and, or course, delicious desserts. Insomnia Cookies is the perfect place to meet friends, conduct study groups or just hangout.
This rapidly growing chain also gives back to the communities it localizes in. For example, Insomnia Cookies “Donation Days”. This event is applicable to just about any charitable venture; sorority or fraternity events, athlete fundraisers or campus dance marathons.
Insomnia Cookies “Donation Days” has even been used by the bigger charities like Relay for Life and the March of Dimes.
The chain has 28 locations so far and growing. As of early February, Sarnecky said there were six new locations in the works. The company has begun on the east coast and, so far, has reached the nation’s middle, “We’re working our way over [to the west coast],” says Sarnecky.
Insomnia Cookies has had an amazing first couple of weeks here in Muncie, hopefully this new chain will bring even more people to the lively Village area, keeping it a youthful, fun place to relax, chow down and party-on!
“I’m interested to see how the semester plays out, “ says Sarnecky “We hope to be there for years to come.”